The automotive industry together with its innovative suppliers is an important pillar of the international economy. Rapid technological progress, disruptive technologies and new business models continue to keep the industry moving forward. OEMs and suppliers face tough international competition and are challenged to maintain and expand their strong position on the world market via continuous innovation.
BBP's professional market research within the automotive industry plays an important role in systematically opening new markets and business models in this dynamic industry.
BBP prepares strategic market analyses and individual market studies for OEMs, suppliers and service providers in the automotive sector. A BBP market analysis sheds light on market volume, market potential, competitors, target customers as well as success factors and market trends.